Skills & Competencies for E-commerce Sales Director

E-commerce Sales Director job profile

JOB SUMMARY for E-commerce Sales Director

Directs and oversees an organization's online sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for E-commerce Sales Director

Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Recommends product or service enhancements to improve customer satisfaction and sales potential.

E-commerce Sales Director SALARY RANGE

BASE 50%
$161,134
TOTAL 50%
$200,491
Job Level
M04
Job Code
EX05000124
Education/Degree
Bachelor's Degree
Reports To
Top Management

E-commerce Sales Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each E-commerce Sales Director skill and competencie below to view definitions.

12 general skills or competencies (Job family competencies) for E-commerce Sales Director

1 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Compares the difference between inbound marketing and digital marketing.
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Level 2 Behaviors
(Light Experience)
Assists in implementing digital marketing campaigns.
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Level 3 Behaviors
(Moderate Experience)
Analyzes digital marketing metrics and KPIs to measure the success of a business's marketing efforts online.
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Level 4 Behaviors
(Extensive Experience)
Delivers innovative strategies to improve digital marketing initiatives.
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Level 5 Behaviors
(Mastery)
Creates digital marketing plans to maximize our revenue production and engagement initiatives.
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2 Job Family Competencies – E- Commerce
Proficiency Level -5
Skill definition-Purchasing and selling goods and services over the internet to expand customer reach and drive profitable growth for the business.
Level 1 Behaviors
(General Familiarity)
Cites the most common e-commerce flows, technologies, terminology, and systems.
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Level 2 Behaviors
(Light Experience)
Assists in managing and monitoring daily e-commerce operations.
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Level 3 Behaviors
(Moderate Experience)
Coordinates marketing efforts and ensures the integrity of our online products and services.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the e-commerce operation processes to ensure adherence to established standards.
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Level 5 Behaviors
(Mastery)
Champions the adoption of current trends and innovation to optimize our e-commerce initiatives.
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3 E-commerce Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Sales Director
Proficiency Level - 4
5 Competency for - E-commerce Sales Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for E-commerce Sales Director

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Financial Acumen
Proficiency Level -3
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Describes key financial literacy concepts and principles.
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Level 2 Behaviors
(Light Experience)
Analyzes data and interprets key financial indicators to help decision-making processes.
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Level 3 Behaviors
(Moderate Experience)
Handles challenges and unexpected budgetary issues and adheres to corporate policies.
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Level 4 Behaviors
(Extensive Experience)
Consults on the methods and techniques in managing credit and debt.
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Level 5 Behaviors
(Mastery)
Builds systems and tools critical for measuring financial accountability in our business.
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3 E-commerce Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Sales Director
Proficiency Level - 4
5 Competency for - E-commerce Sales Director
Proficiency Level - 5

Summary of E-commerce Sales Director skills and competencies

There are 0 hard skills for E-commerce Sales Director.
12 general skills for E-commerce Sales Director, Digital Marketing, E- Commerce, Business Development, etc.
11 soft skills for E-commerce Sales Director, Business Acumen, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Sales Director, he or she needs to be skilled in Business Acumen, be skilled in Financial Acumen, and be an expert in Planning and Organizing.

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